There is a growing interest in milk tea. Whether it is for health benefits or just because it’s trendy, consumers are increasingly interested in milk-based drinks. As the market for such beverages continues to expand, milk tea sellers are putting a lot of effort into providing customers with quality and affordable beverages. In fact, the beverage is expected to reach $4 billion by 2027.
However, there is not much research available on the subject. While it is a no-brainer that price is a major factor in consumers’ decision to buy a milk tea, a study has found that the most important attribute is not the number of cups they order, but rather the level of sugar they pay for it.
In addition to the price, a study in Nueva Ecija, Philippines, examined the “Milk Tea War” between six popular brands. They were GongCha, Ten Ren’s Tea Time, Chatime, Cuppotee, CoCo, and Troika JC. Using the ARIMA model, the researchers evaluated the competition. This included a brief comparison of the different attributes, such as brand, price, and novelty.
The study also looked at the most relevant attribute, which is a combination of the 밀크티 가격 비교 most interesting aspects of milk tea. Its most interesting feature is its ability to be customized. Customers can choose between no sugar, 50% sugar, or 75% sugar depending on their preferences. Other ingredients can be added to give a more interesting and unique drink.
The most important attribute is the one that is most likely to get customers excited about trying the beverage. For instance, it is likely that most consumers would want to try a tea with no sugar at all. Another notable attribute is the quantity of ice. Some consumers prefer their teas to be cold, while others prefer them hot. Considering the above-mentioned attribute, it’s not surprising that the number of milk tea shops in the country increased by 3500% in 2018.
Aside from the price, brand and novelty, other attributes are worth looking into. Although the best attribute is probably the amount of ice, it’s also possible that consumers are more impressed with other attributes, such as the brand or the novelty.
In addition, there are other attributes, such as the size of the pearls or the number of tapioca pearls. These attribute may be smaller or bigger, but the size of the pearls is likely to make a difference. Also, the amount of ice and the type of cream cheese are the most obvious ones.
Milk tea’s popularity has grown significantly in the last few years. Not only has it entered the food and beverage business, but it is also becoming increasingly popular in social media. Regardless of how it gains its traction, it is predicted to continue growing in popularity, both in the Philippines and abroad. Considering its numerous uses and the many advantages it provides, there is no doubt that the milk tea industry is poised for a bright future. By understanding the trends and consumer behavior, you can increase your odds of success in the industry.